b-team-richard-bransonPlan B is an evolving roadmap for business that prioritizes people, planet and profit. At The World Economic Forum in Davos the B Team announced the 10 Challenges below that businesses and world leaders all need to meet to accelerate the transition. The Challenges below get right to the heart of the issues that cause companies to remain rooted in Plan A – business as usual. They are the B Team’s initial framework for Plan B, which the organization continues to develop with help from like-minded leaders around the globe.

Together, the Global Advances Group and B Team members have committed to the following challenges:

    • Lead for the long run
    • Value diversity
    • Reinvent market incentives
    • Foster collaboration
    • Drive full transparency
    • Create thriving communities
    • Scale true accounting
    • Restore nature
    • Redefine reward systems
    • Ensure dignity and fairness

Additional information: www.bteam.org

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