GA Joins a Global Group of Leaders Working to Accelerate Plan B

b-team-richard-bransonPlan B is an evolving roadmap for business that prioritizes people, planet and profit. At The World Economic Forum in Davos the B Team announced the 10 Challenges below that businesses and world leaders all need to meet to accelerate the transition. The Challenges below get right to the heart of the issues that cause companies to remain rooted in Plan A – business as usual. They are the B Team’s initial framework for Plan B, which the organization continues to develop with help from like-minded leaders around the globe.

Together, the Global Advances Group and B Team members have committed to the following challenges:

      Lead for the long run
      Value diversity
      Reinvent market incentives
      Foster collaboration
      Drive full transparency
      Create thriving communities
      Scale true accounting
      Restore nature
      Redefine reward systems
      Ensure dignity and fairness

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